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Your shopping cart is the part of your e-commerce website
that shows the user details about the products they want to
buy. If you are selling more than one product, it is an
absolute necessity. You never want to force a user to check out
and pay for several products one at a time.
Generally you will want to make sure that your shopping cart
should be able to handle:
- Multiple Products...the user should be able to add
multiple products to the shopping cart. It should list the
products (including the stock code) and the price they are
being charged for each product and an extended price (the
per item price multiplied by the quantity). A short
description is also helpful.
- Edit Products...the user should be able to edit
quantity for each product and, if they choose, delete the
product from the shopping cart.
- Coupon Redemption...percent off coupons for a
product or an order is an excellent way to encourage the
user to make a purchase NOW. Your shopping cart should have
this capability.
- Gift Certificate Redemption...gift certificates are
another marketing and promotional tool that helps create new
customers and reward existing customers. It is generally
implemented by providing a code that gives the visitor a
dollar off amount on any purchase.
- Order Total...your shopping cart should also give
the total of all of the products currently in the shopping
basket.
You should never consider an e-commerce site without a
shopping cart UNLESS you never intend to sell more than a
single product that the user can only order in single
quantities.
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