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While the merchant account you choose can make a big difference
in your money, your payment gateway can make a big difference
in the number of orders that you get.
What you don't want is a payment gateway that is often down
or is very slow when traffic is high. You probably have
experienced a slow payment process while in the checkout line
at a store (probably at Christmas time). You know how
frustrating it can be to have to wait several minutes for your
credit card to be processed.
Now consider what happens if that wait occurs on your
e-commerce website. In most cases the effect is that the user
just abandons the shopping cart and looks somewhere else.
Make sure you choose one of the premium payment gateways. It
is well worth the extra $10.00 per month.
The chart below shows how a typical payment process works.
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